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Tupperware Brands Redefines Its Sustainability Strategy

Tupperware Brands, the 75-year-old consumer goods company, has not been sitting still since the COVID-19 pandemic started in 2020. Known for its food storage containers, the company’s restructured management redefined and expanded its sustainability goals in line with the expectations of its stakeholders alongside increased consumer priorities of environmental, social, and governance (ESG) standards.

In 2020, Tupperware worked with a global consulting firm to define and revise its overall sustainability strategy. The results of this assessment were released in Tupperware’s 2020 Sustainability Report. The company performed an extensive stakeholder outreach to define new ESG priorities and concerns.

Photo Courtesy Tupperware Brands News

Miguel Fernandez, president and CEO of Tupperware, joined the company in 2020 and spoke about the latest initiatives: “when we embarked on our three-year turnaround in 2020, we started with redefining our purpose.

At Tupperware, we all want to do work we can be proud of and make a difference for people and for the planet. We took a refreshed look at why we do what we do, how we do what we do, and what we do to make it happen – and defined our new purpose: every day, we nurture a better future.”

Photo Courtesy Tupperware Brands News

The report sets significant ESG milestone targets for 2025 and 2030, which are also aligned with the United Nations Sustainable Development Goals 5, 6, 12, and 13.

Tupperware’s environmental goals are centered around the years 2025 and 2030. By 2025, the company aims to reduce water use in its manufacturing plants by 20%, eliminate greenhouse gas emissions (GHG) by 40% and waste also by 40%. The 2030 goals include upping water reduction to 40%, GHG production decreased by 90%, plant generated waste by 40% and achieve zero-landfill status by 2025. 

Additional environmental targets include eliminating the use of single-use plastic packaging by 50% by 2025 and 95% by 2030, expanding its sustainable products range made of non-fossil fuel based resins, and providing the opportunity for returned products to have a new life.

Tupperware plans to achieve global certification for gender equity and in career development by 2025. 

In the corporate governance area, its goals include applying ESG-related metrics in performance and/or compensation goals to management and executive officers by 2025. By 2030, Tupperware plans to implement similar metrics in employee performance and/or compensation goals for employees across the company.

Tupperware is also working on expanding representation of its board of directors. The company strives to fulfill U.N.’s target 5-5 to ensure full participation in leadership and decision making.

The company is already well on its way to achieving its new targets. In 2020, it diverted 72% of waste from disposal, as well as reduced water withdrawal by 26 %, slashed GHG emissions by 14%, and cut energy consumption by 9% per ton of product.

Photo Courtesy Tupperware Brands News

As of the report date, women held 60% of Tupperware’s executive and management roles. The company also adjusted its board of directors to include 45% of women.

“Despite the recent challenges facing businesses worldwide due to COVID-19, we know there is value in doing the right thing across all aspects of our business, which is why we made tremendous efforts over the past 18 months to hone in on our ESG goals,” commented Fernandez. “As we continue along the journey of our Turnaround Plan, our ESG priorities are critical to the success of our business and to the contributions we want our brand to make for current and future generations”.


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