Customer relationship management firm Salesforce is driving down emissions by example. The global software giant already achieved net-zero carbon emissions across its value chain and reached 100% renewable energy use across its operations in September 2021.
And recently, it announced the integration of sustainability as a core value across its company, along with the introduction of a completely updated tech platform, called Net Zero Cloud 2.0, for companies to track their global impact.
“I’m extremely proud that we will now officially count sustainability as a core value, making it part of everyone’s job at Salesforce,” said Suzanne DiBianca, chief impact officer and EVP of corporate relations at Salesforce. “When we add a value we operationalize it in every area of the business. In this climate emergency, we need every organization to get to net-zero as fast as possible. Now that Salesforce has reached net-zero emissions, we want to use our technology and best practices to help organizations reach their climate goals, too.”
Sustainability as a core company value is now joining its existing set of values: trust, equality, customer success, and innovation. Every internal division will be incorporating sustainability among its core values.
In addition to becoming net zero in 2021, Salesforce also has been voluntarily disclosing its greenhouse gas emissions since 2012. More recently, the company decided to tie executive compensation to ESG performance.
To that effect, a portion of executive variable pay will depend on four ESG measures with a specific focus on equality and sustainability. Equality measures include increasing the representation of Black, Latinx, Indigenous, and multiracial employees in the U.S, as well as women employees globally. Sustainability measures include reducing air travel emissions and increasingly working with suppliers who fulfill Salesforce’s sustainability criteria.
Finally, as governments worldwide enact mandatory ESG disclosures for companies, Salesforce’s second-generation Net Zero Cloud will help companies assess their GHG and other environmental impacts. The platform has been rebuilt to provide detailed reporting and insights to help companies better manage their net-zero goals.
Net Zero Cloud 2.0’s key features are carbon footprint forecast, science-based targets, supplier management, and waste data management. Salesforce’s Net Zero Cloud platform’s global customers include Mastercard, France’s ISDI, Deloitte Germany, Japan’s Uhuru, and USA’s MillerKnoll.
In addition, Salesforce also works with consulting partners such as Accenture, KPMG, Orion Global Solutions, and PwC to help implement the Net Zero Cloud for their customers.